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The Progression of a Writing Life Part 4: Strategy

By Charity Singleton Craig 10 Comments

As a writer progresses in her craft, she may sometimes wonder how her particular path will look. In this four-part series, Charity Singleton Craig envisions a possible progression of a writing life through the lens of an Olympic snowboarder. In the concluding installment, she considers the place of strategy.

_____________________

Writing in the Half Pipe

Snowboarding isn’t Olympian Shaun White’s only passion these days. He’s involved in so many different projects in fact, that in 2011, he created Shaun White Enterprises as a way to consolidate all of his business interests. He lends his name—maybe “leases” is more like it—to clothing lines and snowboarding accessories. He recently produced a documentary about himself. He plays lead guitar in a band called “Bad Things.” He’s the owner of an Air & Style Show franchise. Oh, and he still competes in snowboarding competitions.

His secret to soaring success both on and off the slopes? A good strategy.

“The whole strategizing thing is what does it for me, ” White told Elizabeth Weil in an interview for The New York Times. “That’s what I do on the hill. I’m always thinking: Well, if this could happen, then that could happen. It’ll leave me in this position, it’ll create these opportunities.”

The same is true for the writing life. In addition to a little serendipity, a life of words benefits from having a blueprint that envisions how each piece fits together. If my goal is simply to write, I could spend a lifetime of words on just my own blog writing whatever I wish. In fact, if I don’t even want an audience, I could buy a journal and get to work. But if I would like to have some readers, amass a few publishing credits, earn an income, or possibly hit the bestseller list, then I need a strategy.

Recently, in my editorial role for an online magazine, I contacted a writer about submitting work for publication. Within a day or two, I received a response from him telling me that he was interested but his minimum rate for freelance work is $1 per word. The rate was more than I could offer, so I rescinded my request. But his response has me thinking.

I don’t know this writer’s personal reasons for setting the minimum, but I recognize more than financial interests in that strategy. His rate creates limits on the type of publications he will work with and keeps offers to a manageable number. The minimum amount announces to others and reminds himself that he is serious about writing as a profession. And with these built-in constraints, he will have time to do the writing that’s most important to him.

In the early days of my writing life, I took every offer I got to write for other people. Newsletters, blog posts, articles, devotions. Everything. Because experience matters. Bylines count. Exposure equals opportunity. Actually, I’m not too far away from those days, if you must know. I don’t have a minimum rate. As my career moves forward, however, it’s important for me to remember that saying “yes” too often could be just as damaging as rejection.

“Not a lot of people know this: I have fewer sponsors than I’ve had in the past, and I’m making more money, ” White said in that New York Times Magazine interview. He turned down a deal with Red Bull in 2011 in order to retain more control.

Make the Most of It

We all long for success. And if we stick with the writing life long enough, and keep an eye on our strategy, at least a few triumphs will come our way. They may be smaller than we hoped. Or they may be bigger than our wildest dreams. Either way, the best response to our successes? Enjoy them.

In his speech, Make Good Art,  writer Neil Gaiman talks about his regrets from his early success. “I didn’t stop and look around and go, this is really fun. I wish I’d enjoyed it more. It’s been an amazing ride. But there were parts of the ride I missed, because I was too worried about things going wrong, about what came next, to enjoy the bit I was on.”

If we let ourselves soar during these moments of success, we might just experience a little of the fun we had in those days before we called ourselves “writer.” Back when we were just playing.

Keep Growing

The work’s not over, though. Not by a long shot. I’m a writer now. I have to keep writing. Fueled by the joy of success, I start over each day, taking new risks, suffering new failures, and eventually realizing, the biggest success of the writing life is that I get to do it at all.

Read more in this series:

 The Progression of a Writing Life Part 1: Play

The Progression of a Writing Life Part 2: Risk

The Progression of a Writing Life Part 3: Rejection

Photo by John Lemieux. Creative Commons license via Flickr. Post by Charity Singleton Craig.

_______________________

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Charity Singleton Craig
Charity Singleton Craig
Charity Singleton Craig is the author of The Art of the Essay: From Ordinary Life to Extraordinary Wordsand co-author of the popular title On Being a Writer: 12 Simple Habits for a Writing Life That Lasts. She has served as an editor, contributing writer, and workshop leader for Tweetspeak Poetry and currently writes for corporate clients and publications such as Edible Indy. She is also a two-time recipient of the Arts in the Parks and Historic Sites Grant from the Indiana Arts Commission and the Indiana Department of Natural Resources, to write about the state parks and present writing programs to park visitors.
Charity Singleton Craig
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Filed Under: Blog, Writing Life, Writing Tips

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About Charity Singleton Craig

Charity Singleton Craig is the author of The Art of the Essay: From Ordinary Life to Extraordinary Words and co-author of the popular title On Being a Writer: 12 Simple Habits for a Writing Life That Lasts. She has served as an editor, contributing writer, and workshop leader for Tweetspeak Poetry and currently writes for corporate clients and publications such as Edible Indy. She is also a two-time recipient of the Arts in the Parks and Historic Sites Grant from the Indiana Arts Commission and the Indiana Department of Natural Resources, to write about the state parks and present writing programs to park visitors.

Comments

  1. SimplyDarlene says

    September 3, 2014 at 3:38 pm

    In whatever we do, and for whatever audience, price, or byline, I agree with this quote from Matt Knisely in “Framing Faith” published by Thomas Nelson:

    “I want to remember to let myself be intoxicated in the present – the here and now – so I can see the beauty right in front of me.”

    Charity, thanks for this inspiring and insightful series.

    Blessings.

    Reply
    • Charity Singleton Craig says

      September 4, 2014 at 8:04 am

      Darlene – What a great quote. I think that applies to writing and so much else in life. I’m glad you liked the series. Writing these posts helped me process several things in my own writing life, things I have struggled (am struggling) with since moving to all freelance work.

      Reply
  2. Sandra Heska King says

    September 4, 2014 at 8:51 am

    ” . . .saying “yes” too often could be just as damaging as rejection.” This has me thinking.

    This has been such a great series, Charity!

    Reply
    • Charity Singleton Craig says

      September 4, 2014 at 9:19 am

      Thanks, Sandy! It had me thinking, too. This series started out as a single essay with too many gaps! LWL encouraged me to go deeper and expand it to a four-part series. It was a really helpful exercise for my own writing life–a way to pause, reflect, and prepare.

      Reply
  3. Dea says

    September 4, 2014 at 9:19 am

    As someone unpublished and reshaping (maybe inventing or building) a writing life, this really spoke wisdom to me. As a faith-based writer, I see how Jesus had the same approach as Shaun to his mission on the earth. He did the things that achieved the higher goal he had in mind. He did the things that were part of the bigger story He was living. He didn’t say yes to everything. Great insights. Thank you so much.

    Reply
    • Charity Singleton Craig says

      September 4, 2014 at 4:31 pm

      Dea – I think you are wise to give thought to your writing life rather than just letting it happen. At certain phases, the momentum will carry you, but sometimes you have to look around and figure out which direction you want to go. So glad to connect with you over these thoughts.

      Reply
  4. Megan Willome says

    September 4, 2014 at 12:38 pm

    I love Neil Gaiman!

    Reply
    • Charity Singleton Craig says

      September 4, 2014 at 4:31 pm

      I do too, though I’m embarrassed to say that it’s because of the interviews and speeches I’ve heard. I’ve never actually read anything of his. I heard his latest is especially good.

      Reply

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